Wine consumption stagnates but spending experiences continuous growth

La Rioja and Castilla La Mancha, the main producing areas, are from the autonomous communities with the lowest expenditure on wine per inhabitant with 12.70 euros and 11.75 euros, respectively.

EAE Business School (www.eae.es) has published the study The wine sector 2018, which analyzes its international evolution, the situation from the national point of view and the growing boom in wine tourism. Directed by Mariano Iñigo, professor of EAE, the report shows that there has been a drop in wine consumption in Spain of more than two liters per person between 2015 and 2018, in which it has gone from 13.40 to 11.26 liters Per inhabitant. This fall has been very similar both outside and inside the homes, although it has been slightly higher in the first case (1.2 liters less) than in the second (1.0 liters less).
This decrease is caused by a greater drop in extra-domestic consumption, which was 6.3%, compared to the 2.4% decrease in household consumption. However, in both cases they represent the third consecutive year of decrease, 14% less than in 2015. However, the expenditure of wine per inhabitant in households in Spain in 2018 has experienced an accumulated annual growth since the year 2008, specifically 1.1%, having gone from 20.61 to 22.91 euros.


Wine consumption and expenditure per inhabitant by autonomous communities
The amount in liters of wine consumed per inhabitant differs depending on the area. In the Balearic Islands and Catalonia it exceeds 11 liters per inhabitant per year, compared to others in which it is below 7 – Madrid, Valencia and Murcia – and even 6 liters per inhabitant per year, such as Castillo-La Mancha, Aragón, Extremadura, Navarra and La Rioja, the first and the last being especially significant as they are the main wine producing areas of Spain, the first by volume and the second by recognition.


The expenditure in euros of wine per inhabitant also shows great differences between the Autonomous Communities, standing at 11.34 euros in Extremadura and 40.31 euros in the Balearic Islands. Together with Extremadura, the two main producing areas, such as Castilla-La Mancha and La Rioja, are the ones that spend the least per inhabitant, standing at 11.75 and 12.70 euros per inhabitant per year.

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