Rueda beats record with 92 million counter labels issued

It represents a 13.07% growth in sales compared to 2018

Side. Rueda has finished the year 2019 with historical consumption data delivering to the registered wineries 92,819,064 labels for the commercialization of their wines in the national and international scope, consolidating once again as the D.O. of white wine more consumed by the Spanish.
In total, white wine brings together 99.7% of the counter-labels delivered by the D.O. It rolls during 2019, with 92,589,206, of which 77.49% correspond to the Verdejo variety, native grape and principal ambassador of the D.O. Wheel. Record figures, the result of the historical harvest that the D.O. It rolls in 2018, when 130,551,186 kilos of grapes were collected.

Growth of the D.O. Wheel
Analyzing the data of the last decade, the figures support the growing trajectory that the D.O. Wheel. In 2010, 50 million counter labels were exceeded for the first time. Since then, the increase in sales has been 84.96%, which shows that the consumer is confident in the wide range of quality wines offered by the designation of origin.

Challenges for 2020
Rueda concludes a year of great changes to adapt to new market demands. One of the main challenges for 2020 is the application of the new specifications, approved a few weeks ago and which, among other novelties, establishes a single label for calm white wines, and allows new varieties, such as Viogner and Chardonnay. Similarly begins a year in which the DO celebrates its 40th anniversary.

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