In these last years, many food chains have launched their own brand.
The more the quality of these products has increased, the more success they have had in coffee, pasta or fried food. Nevertheless, if we try to copy that system in the world of wine, it will not work. It is a difficult task to find a quality wine of these features and it is almost impossible to find a good product which remains in the different harvests.
All this happens because wineries do not want to sell their best wines to chains that usually are not going to pay too much money for those wines. In the end, the only wine these chains find is “sales” or “remnant” wine that wineries do not bottle for them, and that is not competitive compared with the quality offered by the brands of wine makers.
RBI, presents the service of creating an own brand for companies and restaurant, food and hotels chains. We will plan the design of wines starting from the grape, and making sure that we follow the economic criteria established, and, above all, looking for achieving the maximum quality level without exceeding the budget assigned. |